Mastering the Inbox: How to Strategically Use Newsletters and Email Campaigns
Email marketing remains a dominant force in digital strategy, with over 4 billion users worldwide and an average ROI of $36 for every $1 spent. Two central tools—newsletters and campaigns—serve distinct roles in how brands engage audiences, build relationships, and drive revenue. Understanding the Difference Email campaigns are designed to prompt immediate action—sales, sign-ups, or […]