A Mission Rooted in the Earth
Bee’s Wrap began as a personal solution for founder Sarah Kaeck, who lives on a farm in Bristol, Vermont. With a strong connection to the environment and a goal of reducing plastic use, she created a reusable food wrap made from fabric and beeswax. What started as a small home project in 2012 has grown into a company with a dedicated team and a specialized workshop, evolving from hand-painting wax to using machines for large-scale production.
Sending With Purpose
Bee’s Wrap uses Mailchimp to communicate with three main groups: retail customers, wholesale buyers, and sales representatives. By maintaining separate email lists, they tailor content and track engagement more effectively. A pop-up form offering a 15% discount to new subscribers—triggered by a welcome automation—has helped the company grow its email list organically.
They limit campaign frequency to twice a month to ensure that emails feel special and intentional. This careful strategy has led to open rates significantly above industry averages, directly contributing to increased sales.
Empowering Through Action
The brand’s email campaigns are designed to inspire customers to make small, sustainable changes. Whether encouraging subscribers to “Get Outside With Bee’s Wrap” or commit to “A Plastic-Free July,” each campaign offers practical tips and motivation. The goal is not just to sell a product, but to build a community around shared values and actions.
Planning for Growth
Sarah believes that envisioning success is key for small business owners. Even in the early days of Bee’s Wrap, she was thinking about the company’s potential. That mindset continues to guide her and her team as they monitor customer behavior and prepare for surges in demand—especially following campaigns that promote free shipping or new product launches.
All employees are cross-trained, ensuring smooth operations and fast order turnaround. For Sarah, success isn’t always a clear path, but her commitment to sustainable living remains the compass.
Believing in the Bigger Picture
Sarah’s vision extends beyond business metrics. She sees Bee’s Wrap as a catalyst for change, encouraging people to adopt more sustainable lifestyles. Her advice to other entrepreneurs is simple but powerful: believe in what you’re building. That belief, paired with strategic communication and a deep understanding of their audience, continues to fuel Bee’s Wrap’s growth.